An integrated campaign to promote health in the over 50’s – we needed a solution which would be recognisable as a NHS promotion but with it’s own identity.

It was a fine balance to find a distinctive creative, whilst being sympathetic to the NHS brand, but our ‘Generation Game’ concept fulfilled the brief perfectly.

We produced a suite of collateral including direct mail, adverts and promotional literature as part of a fully integrated campaign.

It was fun creating a positive campaign to inspire lifestyle changes for a generation – it certainly made us think too!