Following on from our success in the previous year, our longstanding client JET challenged us to create yet another memorable experience at this years Silverstone Classic event.

As the main sponsor of the annual, family orientated Silverstone Classic event we worked with Jet Ambassador Nic Hamilton (brother of F1 World Champion Lewis Hamilton) to create a display of his Clio Cup race car, an interactive experience where members of the public competed against each other to remove and replace the wheels on a racing car in the shortest time and a virtual reality racing simulator. This was backed up with a fully branded location, matching merchandise and a post event report evaluating the success of the various elements:

If you’d like a turn key solution for your next event please drop us a line.